With an ambitious vision for their flagship events, Microsoft and Freeman challenged DGTL to deliver a truly unique and breath-taking experience. The experience begins with a video halo resting above a 40ft dome of wrapped in brilliant lighting. Audiences are drawn to the middle by a central focal element alive with light and sound emanating from the rotating rings and double-sided circular video screen. Once inside the dome, attendees are presented with interactive elements showcasing Microsoft’s innovative offerings and the wide range of partners available to help business opportunities. For 2 years, DGTL was honored with the responsibility to build, install and maintain this centerpiece at Microsoft flagship events.

Partnering with Olivia Kim, Nike has thrown down a gauntlet in the fashion scene with their Nordstrom × Nike collaboration. As the centerpiece of the new Nordstrom flagship location in Manhattan, the N×N women’s store had to deliver an unforgettable experience for a demanding consumer. Seventy-two ‘retro’ TVs stacked floor to ceiling delight visitors upon entry to the space, leaving a lasting impression. At first, evoking a vintage feel, then soon layering in modern content seamlessly blended with video camera footage highlighting Nike’s product and offering consumers a chance to ‘catch’ themselves in the latest fashion.

A sophisticated infrastructure of cameras, monitors, processors, networked streaming devices, and our custom-developed rendering software creates a flawless experience. As a long term installation, DGTL. had to deliver this complex experience while making it seem effortless to the end-user, one of our favorite challenges.

We adopted Stan, a collaborative robot, to join us on our journey to expand the boundaries of engagement by creating more personal human-machine interactions. Join us as we discover the importance of human connection and the role technology plays in enhancing that experience.